You design it
Six questions, two minutes. Shape, metal, stone type, budget, timing. No account, no card.
Custom engagement rings
You get one shot at this.You shouldn't have to guess.
Step 1 of 6
What shape is she into?
If you have a screenshot of a ring she liked, this is usually it.
Which metal?
Look at the jewelry she wears every day — that's your answer.
Lab-grown or natural?
No wrong answer here. I sell both and I'll walk you through it on the call.
What are you working with?
A range is fine. This decides which stones I pull for you.
When are you proposing?
Custom takes 2–4 weeks. I'll tell you straight if it's tight.
Where should I send it?
I'll review your design personally and text you a real price — usually same day.
Your specification
Fills in as you go.
Answer six questions and you'll see your ring before you spend a dollar. Then I look at it myself and tell you exactly what it costs — and which parts of it aren't worth paying for.
GIA / IGI certified stones
30-day returns, shipping covered
Insured delivery, all 50 states
Appraisal in the box
The problem
One of these costs $4,000 more.
Tap the one you think is expensive.
Both are 3CT round brilliants. Both are eye-clean. On a hand, across a dinner table, they are the same ring.
Who you're dealing with
There's no store. That's the point.
A retail location costs a jeweler somewhere between 5 and 15% of every ring sold — before you count the salesman working on commission. I don't have either. That money goes into the stone instead.
Your grandfather didn't have this problem. He had a jeweler. I'm bringing that back — I just do it over video.
I look at every stone before it goes to you, and I'll show it to you on camera before you commit. Not a render. The actual diamond, in my hand. If it's not right, we look at the next one.
And I'll tell you where to stop spending. Most people over-buy clarity and under-buy cut, then wonder why the ring doesn't catch light. That conversation costs me money. I have it anyway.
The process
Four steps. About three weeks.
01
02
We get on a call
Fifteen minutes. I hold real stones up to the camera and walk you through what you're actually paying for on each one.
03
You approve the render
You see the exact ring in CAD before anything is cut. Change anything you want. Nothing is final until you say so.
04
It ships insured
Certificate and independent appraisal in the box. Thirty days to send it back for any reason at all, on my shipping.
What you're actually buying
It comes down to about four seconds.
The certificate, the returns policy, the call where I show you stones under a loupe — all of it exists for one reason. So that when you're down on one knee and she's looking at your face, you are not thinking about the ring at all.
She said yes in Big Sur.
Oval · lab · 2.1ct
Nineteen days from design to yes.
Emerald · natural · 1.4ct
He proposed at home. No audience.
Round · lab · 1.8ct
Her grandmother's stone, reset.
Cushion · heirloom · 1.1ctThe guarantees
Every reason not to trust me, handled.
Certification
Independently graded
Every stone comes with a GIA or IGI report. I'll send you the report number before you pay, so you can verify it yourself.
Returns
Thirty days, no reason needed
If she doesn't love it, or you don't, send it back. Return shipping is on me. Full refund.
Shipping
Fully insured, signature required
Value-insured door to door, anywhere in the US. Tracked the whole way, and I'll text you when it lands.
Sizing
First resize is free
Guessing her size is normal. One free resize within the first year, plus lifetime cleaning and inspection.
Clients
Rated 4.9 out of 5 from 187 reviews.
“He talked me out of the more expensive stone. Told me exactly where the money was wasted. I've never had a salesman do that.”
“Saw the actual diamond on a video call before I paid anything. Ring showed up in seventeen days and looked better than the render.”
“I knew nothing going in. Six questions, one call, done. She hasn't stopped looking at it.”
Questions
Questions worth asking.
Lab-grown or natural — what should I get?
Lab-grown gets you roughly twice the size for the same money and is chemically identical. Natural holds cultural weight and resells better. Neither is a mistake. Tell me your budget and I'll show you both on a call.
How do I know what size to get?
You mostly don't, and that's fine. Guess, or borrow a ring she wears on that hand. Your first resize is free within the first year.
What if she wants something different?
Then we change it. You have thirty days to send it back for any reason, return shipping on me, and I'd rather rebuild it than have her wear something she settled for.
How long does a custom ring take?
Two to four weeks from approved design to your door. If you're on a tighter deadline, say so up front and I'll tell you honestly whether it's possible.
What does this cost?
Most rings I build land between $4,000 and $15,000. Because there's no store and no commissioned sales floor, more of that number ends up in the stone. Answer the six questions and I'll send you a real price, not a range.
Stop scrolling through 400,000 diamonds.
Two minutes. Six questions. One person who'll tell you the truth about what you're looking at.
Design your ringFree · No account · No card · No obligation
Who you're dealing with
There's no store. That's the point.
Your grandfather didn't have this problem. He had a jeweler. I'm bringing that back — I just do it over video.
I look at every stone before it goes to you, and I'll show it to you on camera before you commit. Not a render. The actual diamond, in my hand. If it's not right, we look at the next one.
And I'll tell you where to stop spending. Most people over-buy clarity and under-buy cut, then wonder why the ring doesn't catch light. That conversation costs me money. I have it anyway.
⌖ Service Area
Serving all of New York.
Private appointments throughout the NYC metro.